Orion Education is a values-led organisation, driven by a determination to create welcoming and open schools for the local community, where every person thrives, makes excellent progress, and succeeds.
Orion is committed to improving outcomes and transforming lives, realising social mobility and the transformative power of education. The Trust values the difference in all of its schools, while seeking to bring them together around a framework that delivers an enriching experience and a great education for the young people within their care.
I had worked with Orion before the trust’s recent rebrand. On the strength of that relationship, I was brought back in to lead the rollout of the new identity across the organisation.
Orion needed to roll out a new visual identity (created by another studio) across multiple academies, each with its own history, community and character, without imposing a single corporate look that would erase what makes each school distinctive. The system had to celebrate difference while signalling shared values.
"A trust brand that lets every academy keep its character, and gain a family."
Having worked with Orion before the rebrand, the trust brought me back in to lead implementation. The brief covered rolling out the new brand across academies and applying it to the existing trust website, alongside recruitment packs, the annual impact report, and a range of other print documents the trust uses with parents, staff, partners and prospective recruits.
Every deliverable had to be templated for the trust team to apply confidently across schools, without needing a designer for every routine document.
Alongside the brand rollout, I designed and developed the Teaching and Learning Playbook, devising the structure, format and layout from the ground up to fit both the content needs of the trust and the new brand identity. Working from an initial example, the final playbook became a practical, branded resource for teachers across all partner schools.
A practical rollout of the Orion identity across academies, applying the trust system in a way that respects each school’s individual character.
Updating the existing trust website to fit the new branding, working within the established system to apply the refreshed identity cleanly across pages, templates and academy pages.
Recruitment packs designed to attract great teachers and leaders, telling the trust story with substance and a clear sense of place.
An annual impact report bringing together outcomes, stories and strategic narrative across the trust, calibrated for parents, partners and stakeholders alike.
Key print documents designed to brand, recruitment materials and presentation assets built for consistency across the trust.
A comprehensive classroom resource developed for teachers across all partner schools, covering the implementation of new teaching techniques alongside dedicated SEND guidance to support inclusive practice at every level.
Orion now has a working visual system that lives across academies, web, recruitment, and reporting, celebrating individual school character while keeping the shared identity clear.
The relationship is ongoing. I continue to deliver the annual impact report each year, and any other documents the trust needs through the year, so the brand stays consistent across every new piece without slowing the central team down.
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